Brand Identity Modification for Al Baroon Agriculture

DEVE Design delivered a comprehensive brand identity modification for Al Baroon Agriculture (البارعون الزراعية), an agriculture company. The project centered on redesigning the logo to reflect the company's core identity in the agriculture sector. The new logo features a creative "B" lettermark seamlessly integrated with organic plant leaves and a stem, symbolizing growth, nature, and sustainability. The bilingual logo system was crafted to work in both English ("Al Baroon Agriculture") and Arabic ("البارعون الزراعية"), ensuring brand consistency across diverse markets. A carefully selected color palette of Cobalt Blue (#1C4AA5), Emerald (#43D193), and Yellow Green (#95C144) reinforces the connection to nature and trust. Typography was set using the Araboto typeface family — Araboto Black for the main brand name and Araboto Medium for the subtitle — providing a modern, clean, and professional appearance in both languages.

Deliverables

• Logo Variations — Full color, greyscale, single-color, and two-color modes
• Corporate Stationery — Business cards, letterhead, and envelope
• Employee ID Badge — With branded lanyard
• Branded Pin Badge
• Building Signage Mockup

All materials ensure a unified brand presence across physical and digital touchpoints.